stc: Designing at Enterprise Scale
6+ years of product design, team systems, and cross-functional delivery.
Company
stc (Saudi Telecom Company)
Role
Senior Product Designer
Expertise
UX/UI, Design Systems, Cross-functional Delivery
Timeline
2021 – Present
6+ years. 20+ digital services. Hundreds of screens.
A sustained contribution to product design at stc: solving complex challenges, evolving with the work, and connecting design with product and engineering.
This case study shares my contribution and working approach. Project names, internal interfaces, and operational details remain confidential.
My contribution
Design & execution: Turning complex requirements into clear UX/UI and detailed design deliverables.
Cross-functional coordination: Working with product and engineering teams to move from requirements to delivery.
Project leadership: Leading design on selected projects alongside hands-on execution.
A design system for our team
I developed a team-specific design system rooted in stc’s core design system. The aim was to give our team a shared foundation for daily work while staying aligned with the company’s design language.
How I approach enterprise design
Understand: Clarify the problem, requirements, and constraints with the team.
Simplify: Turn complexity into understandable flows and interfaces.
Align: Work through design decisions with product and engineering.
Evolve: Refine the work, learn new tools, and adapt as needs change.
Experience built over time
More than six years of varied design challenges have shaped how I solve problems and collaborate. Across 20+ services and hundreds of screens, my contribution combines hands-on design, team coordination, and leadership when the project needs it.
