ENTERPRISE UX & DIGITAL ECOSYSTEMS
stc: Driving Digital Transformation at Scale
COMPANY
stc (Saudi Telecom Company)
ROLE
Senior Product Designer
EXPERTISE
Complex Systems, Design Ops, Agile Workflow
YEAR
2021
Delivering excellence at an enterprise scale requires more than just design skills; it demands a robust, adaptable operational framework. My process at stc was built on agility and precision, designed to handle the complexity of over 20 distinct services simultaneously. By integrating deeply with cross-functional teams, I established a workflow that balanced rapid iteration with the strict quality standards of a market leader, ensuring that no detail was lost in the volume of production.
Serving as a key design partner for the region's leading digital enabler. Over an extended collaboration, I have contributed to the UX strategy and execution of 20+ distinct digital services.
The Scale of the Challenge
stc operates a massive, multi-layered digital ecosystem serving millions of users. The primary challenge wasn't just designing individual screens, but maintaining consistency, usability, and scalability across a rapidly expanding portfolio of services. The goal was to deliver innovative solutions for complex telecom and fintech products while adhering to strict enterprise standards and tight deadlines.
Delivering excellence at an enterprise scale requires more than just design skills; it demands a robust, adaptable operational framework. My process at stc was built on agility and precision, designed to handle the complexity of over 20 distinct services simultaneously. By integrating deeply with cross-functional teams, I established a workflow that balanced rapid iteration with the strict quality standards of a market leader, ensuring that no detail was lost in the volume of production.
Standardization & Agile Integration
In an enterprise environment, "Process" is the product. My approach focused on integrating design seamlessly into the agile development cycle to ensure speed without sacrificing quality.
Discovery & Alignment
Collaborating with multiple stakeholders (Product Managers, Engineers, and Business Leads) to translate complex business requirements into clear, actionable design user stories.
Modular Design Approach
Utilizing a robust Design System to create hundreds of screens efficiently. This "Lego-block" methodology allowed me to ship designs for over 20 services while maintaining 100% visual consistency.
In a highly regulated and complex telecom sector, the core challenge is simplification. My solutions focused on translating intricate business logic and technical constraints into intuitive, human-centric interfaces. Whether designing for consumer apps or internal dashboards, the objective remained constant: to create a unified, frictionless digital ecosystem that empowers users while adhering to rigorous security and brand guidelines.
A Systemic Design Solution
The solution wasn't a single app, but a continuous stream of high-quality design deliverables that powered the company's digital infrastructure.
Solving for Complexity
I specialized in simplifying complex user flows—such as billing, subscription management, and enterprise dashboards—making them intuitive for the end-user while accounting for intricate backend logic.
Design Ops Efficiency
Streamlined the design-to-development handoff process, reducing friction and ensuring that the final coded product matched the design intent perfectly.
While specific performance metrics remain confidential, the true measure of success lies in the longevity of the partnership and the sheer scale of deployment. Successfully delivering hundreds of design solutions across 20+ active services demonstrates not just technical proficiency, but a reliable ability to drive business value. The result is a legacy of stability, innovation, and a consistent user experience across stc’s vast digital footprint.
Trust Through Longevity
The ultimate validation of a designer's value in the enterprise world is retention. My ongoing collaboration with stc stands as proof of the quality and reliability of my work.
20+ Services Delivered
Successfully shipped UX/UI solutions for over 20 diverse digital services, ranging from consumer apps to internal enterprise tools.
Hundreds of Deliverables
Generated hundreds of high-fidelity screens, prototypes, and user flows, maintaining a zero-compromise standard on quality despite the high volume of production.