Unifying the fragmented patient journey into a single, intuitive super-app.

Salamtak: Integrated Healthcare Ecosystem

COMPANY

El-Korashy

ROLE

Lead Product Designer

EXPERTISE

Product Strategy, IA, UX Writing

YEAR

2025

The Challenge: A Disconnected Patient Experience

Traditional healthcare is plagued by friction. Patients face a fragmented landscape where booking appointments, tracking medical history, and finding emergency care happen in siloes. This lack of digitization creates significant inefficiency and anxiety for users.



The Objective: To transform a disjointed process into a 360° digital ecosystem that reduces administrative overhead and empowers patients with immediate, location-based access to care.

The Strategy: Managing Complexity Under Stress

Designing a healthcare "Super App" presents a critical risk: Cognitive Overload. Users interacting with the app are often anxious, in pain, or in a rush. They cannot afford to navigate a cluttered interface.


The Pivot: We moved away from a flat feature list to a Segmented Information Architecture. We hypothesized that separating "Urgent Utility" from "Content Exploration" would significantly reduce the user's Time-to-Task.

The Fix: Visual Cues for Intuitive Navigation

To solve the cognitive load issue, I restructured the Home Screen into two distinct mental models, using visual hierarchy to guide behavior:


"Salamtak Guide" (Action-Mode): We utilized bold, high-contrast cards for utilitarian tasks (Hospitals, Labs, Radiology). This ensures users can spot and access urgent services instantly.

- "Salamtak Gate" (Discovery-Mode): We applied a cleaner, white-space-dominant UI for engagement features (Q&A, Consultations). This encourages relaxed browsing without distracting from urgent needs.

Omni-Channel Booking: We unified the care delivery model, allowing users to filter providers by rating and proximity, then choose their preferred medium: Clinic, Home Visit, or Telemedicine.

The Outcome: A Centralized Health Assistant

Salamtak successfully bridged the gap between patients and providers. By centralizing the user profile, we eliminated the need for physical paperwork—users now have a portable "Digital Medical Record" covering everything from prescriptions to invoices.

Key Wins:

  • Reduced Friction: Streamlined the booking flow to minimize steps from search to confirmation.

  • Increased Engagement: The Q&A platform successfully positions doctors as experts, driving retention beyond just sick visits.

  • Operational Clarity: Users can now distinguish between emergency tools and educational content in milliseconds.