Open to New Projects
Designing products that work for people and business.
I bridge the gap between user needs and business goals through data-driven design.
Work experience
stc
Senior UI/UX Designer (Sep-2021 - Present)
Senior Product Designer At stc, I lead the end-to-end design of scalable digital experiences across web and mobile platforms. My role pivots on bridging the gap between user needs and technical feasibility; I spearhead usability research to validate concepts and maintain a robust design system that ensures consistency across the product ecosystem. by collaborating closely with product managers and engineers, I translate complex requirements into intuitive interfaces, ensuring that every feature shipped meets both high-quality design standards and strategic business goals.
stc
Senior UI/UX Designer (Sep-2021 - Present)
Senior Product Designer At stc, I lead the end-to-end design of scalable digital experiences across web and mobile platforms. My role pivots on bridging the gap between user needs and technical feasibility; I spearhead usability research to validate concepts and maintain a robust design system that ensures consistency across the product ecosystem. by collaborating closely with product managers and engineers, I translate complex requirements into intuitive interfaces, ensuring that every feature shipped meets both high-quality design standards and strategic business goals.
stc
Senior UI/UX Designer (Sep-2021 - Present)
Senior Product Designer At stc, I lead the end-to-end design of scalable digital experiences across web and mobile platforms. My role pivots on bridging the gap between user needs and technical feasibility; I spearhead usability research to validate concepts and maintain a robust design system that ensures consistency across the product ecosystem. by collaborating closely with product managers and engineers, I translate complex requirements into intuitive interfaces, ensuring that every feature shipped meets both high-quality design standards and strategic business goals.
Fan Al Taalouq Company
Saudi Arabia - Part Time (Contract) Jan-2021 - Sep-2022
Lead Product Designer (Contract) I led the product design lifecycle for the DOKAN platform, focusing on aligning core business objectives with seamless user experiences. My process involved rapid interactive prototyping and rigorous user testing to identify and eliminate friction points, resulting in improved user satisfaction. I worked hand-in-hand with QA and development teams to ensure pixel-perfect implementation, delivering a polished final product that balanced aesthetic appeal with functional precision.
Fan Al Taalouq Company
Saudi Arabia - Part Time (Contract) Jan-2021 - Sep-2022
Lead Product Designer (Contract) I led the product design lifecycle for the DOKAN platform, focusing on aligning core business objectives with seamless user experiences. My process involved rapid interactive prototyping and rigorous user testing to identify and eliminate friction points, resulting in improved user satisfaction. I worked hand-in-hand with QA and development teams to ensure pixel-perfect implementation, delivering a polished final product that balanced aesthetic appeal with functional precision.
Fan Al Taalouq Company
Saudi Arabia - Part Time (Contract) Jan-2021 - Sep-2022
Lead Product Designer (Contract) I led the product design lifecycle for the DOKAN platform, focusing on aligning core business objectives with seamless user experiences. My process involved rapid interactive prototyping and rigorous user testing to identify and eliminate friction points, resulting in improved user satisfaction. I worked hand-in-hand with QA and development teams to ensure pixel-perfect implementation, delivering a polished final product that balanced aesthetic appeal with functional precision.
Pomac
Egypt - Full Time - Jan-2020 - Sep-2021
Product Design Lead In a fast-paced agency environment, I orchestrated the end-to-end product design for multiple startup ventures, taking concepts from initial validation to market launch (Zero-to-One). My role extended beyond interface design into product strategy; I conducted rigorous market analysis and user research to define product roadmaps and feature prioritization. Functioning as a strategic partner to engineering and marketing teams, I ensured that every product release balanced high-level business objectives with superior user-centric design quality.
Pomac
Egypt - Full Time - Jan-2020 - Sep-2021
Product Design Lead In a fast-paced agency environment, I orchestrated the end-to-end product design for multiple startup ventures, taking concepts from initial validation to market launch (Zero-to-One). My role extended beyond interface design into product strategy; I conducted rigorous market analysis and user research to define product roadmaps and feature prioritization. Functioning as a strategic partner to engineering and marketing teams, I ensured that every product release balanced high-level business objectives with superior user-centric design quality.
Pomac
Egypt - Full Time - Jan-2020 - Sep-2021
Product Design Lead In a fast-paced agency environment, I orchestrated the end-to-end product design for multiple startup ventures, taking concepts from initial validation to market launch (Zero-to-One). My role extended beyond interface design into product strategy; I conducted rigorous market analysis and user research to define product roadmaps and feature prioritization. Functioning as a strategic partner to engineering and marketing teams, I ensured that every product release balanced high-level business objectives with superior user-centric design quality.
Smart Angle
Jordan - Part Time (Contract) - March 2020 - February 2021
Product Designer Partnering with a Jordan-based team, I designed a comprehensive remote virtual management platform aimed at enhancing team collaboration. I took ownership of the UX architecture and research for multiple productivity modules, transforming complex data workflows into clean, accessible interfaces. This role required a deep focus on information architecture to ensure that heavy-duty collaboration tools remained intuitive for daily users.
Smart Angle
Jordan - Part Time (Contract) - March 2020 - February 2021
Product Designer Partnering with a Jordan-based team, I designed a comprehensive remote virtual management platform aimed at enhancing team collaboration. I took ownership of the UX architecture and research for multiple productivity modules, transforming complex data workflows into clean, accessible interfaces. This role required a deep focus on information architecture to ensure that heavy-duty collaboration tools remained intuitive for daily users.
Smart Angle
Jordan - Part Time (Contract) - March 2020 - February 2021
Product Designer Partnering with a Jordan-based team, I designed a comprehensive remote virtual management platform aimed at enhancing team collaboration. I took ownership of the UX architecture and research for multiple productivity modules, transforming complex data workflows into clean, accessible interfaces. This role required a deep focus on information architecture to ensure that heavy-duty collaboration tools remained intuitive for daily users.
How I Add Value
Product Strategy & UX
Transforming complex requirements into clear, intuitive user flows that drive business goals.
Product Strategy & UX
Transforming complex requirements into clear, intuitive user flows that drive business goals.
Product Strategy & UX
Transforming complex requirements into clear, intuitive user flows that drive business goals.
Design Systems & UI
Architecting scalable design systems using variables and smart components to ensure consistency and faster engineering handoff.
Design Systems & UI
Architecting scalable design systems using variables and smart components to ensure consistency and faster engineering handoff.
Design Systems & UI
Architecting scalable design systems using variables and smart components to ensure consistency and faster engineering handoff.
UX Writing & AI-Driven Content
Crafting clear, AI-enhanced copy that reduces friction and makes interfaces feel human.
UX Writing & AI-Driven Content
Crafting clear, AI-enhanced copy that reduces friction and makes interfaces feel human.
UX Writing & AI-Driven Content
Crafting clear, AI-enhanced copy that reduces friction and makes interfaces feel human.
Research & Validation
Removing the guesswork by rooting every design decision in user data and usability testing.
Research & Validation
Removing the guesswork by rooting every design decision in user data and usability testing.
Research & Validation
Removing the guesswork by rooting every design decision in user data and usability testing.
The tools I'm using
Figma
Design Systems, Variables & Advanced Prototyping.
Figma
Design Systems, Variables & Advanced Prototyping.
Figma
Design Systems, Variables & Advanced Prototyping.
Framer
Shipping pixel-perfect websites & interactive components.
Framer
Shipping pixel-perfect websites & interactive components.
Framer
Shipping pixel-perfect websites & interactive components.
Notion
Product documentation and project roadmapping.
Notion
Product documentation and project roadmapping.
Notion
Product documentation and project roadmapping.
Maze
Rapid usability testing and validation.
Maze
Rapid usability testing and validation.
Maze
Rapid usability testing and validation.
Miro
Workshop facilitation and user journey mapping.
Miro
Workshop facilitation and user journey mapping.
Miro
Workshop facilitation and user journey mapping.
vibe coding
building ideas fast and intuitively, often using AI to turn concepts into working code.
vibe coding
building ideas fast and intuitively, often using AI to turn concepts into working code.
vibe coding
building ideas fast and intuitively, often using AI to turn concepts into working code.
I'm Abdelfattah
With 6+ years leading product design at enterprise companies like stc and high-growth startups, I turn complex business goals into intuitive, scalable user experiences. I focus on building strong design systems and product foundations that drive measurable growth and retention.
I also integrate AI throughout my workflow — from research and ideation to prototyping and validation — enabling faster iterations and smarter, data-informed design decisions.
My services
Web & Marketing Design
Conversion-focused layouts
Responsive & Accessible
SEO-friendly structure
Web & Marketing Design
Conversion-focused layouts
Responsive & Accessible
SEO-friendly structure
Web & Marketing Design
Conversion-focused layouts
Responsive & Accessible
SEO-friendly structure
End-to-End Product Design
User Research & Flows
Wireframing & Prototyping
Pixel-perfect UI Handover
End-to-End Product Design
User Research & Flows
Wireframing & Prototyping
Pixel-perfect UI Handover
End-to-End Product Design
User Research & Flows
Wireframing & Prototyping
Pixel-perfect UI Handover
Design Systems & Strategy
Component Libraries (Figma)
Style Guides & Documentation
UX Audits & Revamps
Design Systems & Strategy
Component Libraries (Figma)
Style Guides & Documentation
UX Audits & Revamps
Design Systems & Strategy
Component Libraries (Figma)
Responsive design for all devices
UX Audits & Revamps
